If you’re into Internet Marketing then Keyword Research is an essential step for your Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising campaigns. Most Internet Marketers and Webmasters target those highly competitive and high volume keywords at first for their Search Engine Optimization and Search Engine Marketing campaigns. So, I’m going to tell you why you should target Long Tail Keywords instead of those competitive Short Tail Keywords.
What are Long Tail Keywords?
You know keywords, don’t you? Long tail keywords are keyword phrases that usually have 3 or more words in the phrase. Few examples of long tail keyword phrases are “top 10 web hosting 2012”, “top 10 web hosting companies”, “top 10 cheap web hosting” etc. where “web hosting” is the head term.
Why You Should Target Long Tail Keywords For SEO?
If you have just started a website then you should target long tail keyword phrases at first. Rather than focusing on those two-word phrases you should be thinking about all the possible long tail keywords that can bring targeted traffic to your website.
Let’s say you have a Web Hosting Review site. Now, you shouldn’t be really targeting the keyword “Web Hosting” at all. As in this case, the head term is “Web Hosting” which is a very competitive keyword and big companies are spending $1,000s to stay on top. If you Google “Web Hosting” then you can see that there are over 429 million search results. So it’s almost impossible to outrank them.
So, what you should do is target long tail keywords related to the phrase “Web Hosting Review”. Now, if you search for “Web Hosting Reviews” or “Top 10 Web Hosting” or “Top 10 Web Hosting Companies” then the number of search results is just a fraction of what it is for “Web Hosting”. It means there is less competition and you get more targeted traffic thereby increasing your conversions (ROI).
If you compare the number of monthly searches then of course the long tail keywords won’t drive the kind of traffic which those short tail keywords deliver. But if you add the traffic generated by all the long tail keywords then you can see that they’re generating as much traffic as the head term. And it converts at a higher rate because people who search using long keyword phrases are probably looking for specific content and they know what they want.
Why You Should Target Long Tail Keywords For PPC?
It’s not just for your SEO campaigns; you should target only long tail keywords for your Pay Per Click (PPC) advertising campaigns as well. Why? Because you’re paying for each and every click in your PPC campaigns.
Benefits Of Long Tail Keywords For SEO & PPC
Long tail keywords collectively can provide high search volume.
They have less advertiser competition than 2-word phrases thereby reducing the cost per click (CPC).
They are more specific so you can offer tailored ads in PPC campaigns so as to improve the Click Through Rate (CTR) and Quality Score.
People who search using long tail keyword phrases know what they want and is ready to buy your product.
How To Find Long Tail Keywords?
You can generate the Long Tail Keywords related to any search terms using Google AdWords Keyword Tool. Log on to Google AdWords Keyword Tool and check the options “Exact Match” and “Only show ideas closely related to my search terms“. Now enter your primary keywords (Web Hosting, Web Hosting Reviews in the above example) and click Search.
Google shows the keyword ideas related to those search terms in few seconds. Sort by “Global Monthly Searches” so that you can pick the keywords with less competition and have the maximum number of monthly searches at the same time. Now, select the targeted keyword (i.e. Web Hosting Reviews) and click on “Show more like this”. It gives you fresh keyword ideas strictly related to your targeted keyword.
Check out How To Do Keyword Research for better insights on how to do keyword research using Google AdWords Keyword Tool.