Content is still the king and we can reaffirm it by saying that quality content is the king. As we know, millions of articles are being generated daily by blogs, news websites, forums, web 2.0, etc.
But it’s also true that ever since the the time Google has dominated the search space, content lost its edge. Why? Because nowadays people write for search engines and not for users. And I see that the top results on SERPs are dominated by spammers. Thanks to Black Hat SEOs.
Why Bloggers Should Not Outsource Content Creation
We subscribe to your blog to read your opinions or comments and not your paid writers’ or guest bloggers’. I don’t remember how many blogs I’ve removed from my RSS reader just because they post low quality guest posts or too many affiliate posts.
Multi author blogs are good only when you have a panel of experts who write about topics that they’re really passionate about. Most of the content creators are actually freelance writers who will write on almost any topic. I don’t think that it’s possible for someone to blog passionately about a variety of topics that are unrelated.
As you might have already noticed, many of the good blogs are started by a single person and once they begin receiving good traffic and make money they hire low quality writers and accept stupid guest posts and all we see from the real author are just affiliate reviews, giveaways, sponsored posts, etc.
So now, as you can see, the blogs that I’ve subscribed to are all either single author blogs or authority multi-author blogs.
Don’t Accept Guest Posts Unless…
It’s okay if you accept guest posts. But at least make sure that they’re unique and original. Most of the guest post topics that you accept are duplicates. It means that they’re rewritten versions of another blog post so it really doesn’t add any value to your blog. Again, the guest bloggers should interlink the guest posts with your own old published content. If they do that by themselves then it obviously means that they have done enough research prior to writing and are probably avid readers of your blog.
Accept the guest posts only if it has high quality screenshots or images with proper attribution. And finally, it must be proofread by yourself and must make sure that it’s completely relevant to your niche.
If you’re outsourcing content creation then at least make sure that you hire only experienced writers in your niche who can contribute original ideas instead of reposts or topics that have already been covered elsewhere.