A couple of days back, I received an email from a guy who sounded dejected because he started a blog and was not making any money out of it.
Like many, he started with a domain name, web hosting, and every essential thing to build a new WordPress blog. But he was unable to get going or make money.
It appears like he didn’t focus much on blog marketing and eventually had to shut down his blog. I’m not disclosing the email here as it was not formatted properly.
Anyway, basically it’s yet another “I have started a blog but I’m not making money” kind of email that I see more often.
Whenever I get such emails, I get reminded of two things:
First, a good percentage of such beginners started a blog only to make money or at least hoping that they WILL make money (hopefully from the first month/year itself).
Secondly, there are a gazillion “How To Start A Blog In 5–15 Minutes” kind of tutorials on the blogosphere with many of them being written by the so-called “award-winning” bloggers.
It’s supposed to be a good thing, right? Well, yes it is — but only for the “award-winning” blogger and not necessarily for you.
Because they promote it so aggressively and cunningly to give an illusion that it’s easy to start a blog and make money so that they can make a lot of money via affiliate commissions (when you purchase a web hosting).
And then there are income reports which again inspires a lot more people to start a blog (because they are already convinced that blogging is a six-figure job and it’s super-easy to start a blog).
But the reality is that it doesn’t work that way. At all. Of course, blogging is simple. But it’s not easy.
However, if all you want to start is a personal blog (say, on Blogger.com or WordPress.com) then I would agree that blogging is easy because starting a personal (hobby) blog is just like having a presence on Facebook or Twitter.
But when you start a premium WordPress blog, there are a lot more things that you should know and do. And I’m not going to give you a lecture here. Instead, my goal is only to debunk the “How To Start A Blog In X Minutes” tutorials, guides, or videos. [Read more…]