You know, you should really repurpose your content. But the disclosure is that I haven’t started it yet. I first came to know about repurposing content when Darren published How to Repurpose Your Content [and Why You Should Do It!].
However, I wasn’t that interested as I didn’t have plenty of blog posts on my blog then. Even today, I have less than 300 blog posts but I realize that it’s time to diversify the traffic sources. And that was among one of my goals with Minterest Level 3.0.
First things first.
What is content repurposing?
Content repurposing is all about extending the life of your original content (blog posts in most cases) by leveraging more mediums. Submitting a blog post to a dozen of social networks or updating/republishing one of your archived blog post is not exactly repurposing. It’s just sharing and resharing.
Repurposing is done by taking an existing blog post (or content) and using it to create something else on another medium (in an easy to consume way) thereby reaching an audience who wouldn’t have found your content otherwise.
That is, it involves reusing your own content to serve a different audience or the same audience in a different way. The good thing about content repurposing is that you are actually getting more traffic by creating less content — as these mediums are already known to have millions of active users. [Read more…] about Over 71 Ways To Repurpose Your Content Over And Over Again