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Link building is the process of building inbound links (also known as incoming links or backlinks) to your website. And post Google Panda and Penguin Updates it’s all about increasing the quality and not the quantity of backlinks.
Search Engine Optimization (SEO) and Link Building Strategies are changing after every Google Algorithmic updates. For instance, post Google Penguin, SEOs were focusing on Guest Blogging and then Google’s Matt Cutts wrote on his personal blog that Guest Blogging is done.
I published a blog post about the various link building strategies after the first Google Penguin update. But as Google began to push more algorithmic updates everything SEO began to change and now it’s all about user experience. So the new definition of Search Engine Optimization (SEO) could be User Experience Optimization (UXO).