Minterest » AdWords http://www.minterest.org tech. marketing. mashups. Sun, 14 Jun 2015 18:22:33 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Free Pay Per Click (PPC) Advertising Credits Worth Over $500 http://www.minterest.org/free-pay-per-click-advertising-credits/ http://www.minterest.org/free-pay-per-click-advertising-credits/#comments Sun, 01 Feb 2015 08:30:00 +0000 http://www.minterest.com/2007/10/02/how-to-get-over-000-in-free-pay-per-click-ppc-advertising-credits/ Pay Per Click advertising (or simply PPC Advertising) is an Internet Marketing model where advertisers pay only when their advertisement is clicked. The most popular Pay Per Click advertising networks are Google AdWords, Bing Ads (formerly Microsoft adCenter and MSN adCenter), Yahoo Search Marketing, and Facebook Ads. What’s interesting about the pay-per-click advertising model is [...]

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Free Pay Per Click (PPC) Advertising Credits

Pay Per Click advertising (or simply PPC Advertising) is an Internet Marketing model where advertisers pay only when their advertisement is clicked.

The most popular Pay Per Click advertising networks are Google AdWords, Bing Ads (formerly Microsoft adCenter and MSN adCenter), Yahoo Search Marketing, and Facebook Ads.

What’s interesting about the pay-per-click advertising model is that there’s no minimum spending requirement. For instance, you can set a daily budget of $5 and maximum cost per click (CPC) as 5 cents. And you pay only when someone clicks on your ad. It’s that simple!

Free Pay-Per-Click Advertising Credits

Start your Search Engine Marketing campaigns with free credits. Most of the pay-per-click advertising networks (Google AdWords, Yahoo Search Marketing, Microsoft adCenter, Facebook, Ask.com, BidVertiser, Miva, etc.) offer free ad credits to attract new customers. So here are the various PPC networks and their available free ad credits. Sign up today!

Bing Ads Coupon

Bing Ads

Bing Ads is now offering higher credits to attract more advertisers. The promotional credit depends upon your location and is different for different countries. Bing ad credit for the United States and Canada is $50, for UK it’s £50, for France, Germany, Italy and Spain it’s €50, for India it’s Rs. 1,000, for New Zealand it’s $40 NZD, for Australia it’s $40 AUD, for Brazil it’s R$60, and for Mexico it’s MXN 670. Moreover, your address, currency, and the coupon code should match (e.g. U.K. address, GBP currency; UK coupon).

Bing Ads Coupon (USA)

Bing Ads Canada Coupon

Bing Ads UK Coupon

Bing Ads France Coupon

Bing Ads Germany Coupon

Bing Ads Italy Coupon

Bing Ads Spain Coupon

Bing Ads India Coupon

Bing Ads Australia Coupon

Bing Ads New Zealand Coupon

Bing Ads Brazil Coupon

Bing Ads Mexico Coupon

Yahoo Gemini Coupon

Yahoo Gemini is a self-serve ad marketplace for mobile search and native advertising. It basically means that you can directly buy ads on Yahoo’s mobile ad inventory and that includes Yahoo’s web properties as displayed on a mobile device (both mobile phones and tablets).

Yahoo Gemini is an additional mobile advertising opportunity as Yahoo’s search partnership with Microsoft is non-exclusive for mobile. Moreover, Yahoo has over 575 million active users per month and you might already know that you won’t get access to Yahoo’s native advertising via Bing Ads. Brands love native ads as it enjoys higher engagement and click-through rates than traditional display ads.

Yahoo Search Marketing Coupon

Yahoo Bing Network

As you probably know, Microsoft & Yahoo! formed the Yahoo Bing Network. So all you need is a Bing Ads account to advertise on the Yahoo Bing Network (an advertising marketplace made up of Yahoo, Bing, and their partner websites). But if your monthly budget is above $10,000 then you can sign up here and a Yahoo Sales representative will contact you.

The Yahoo Bing Network is the combined advertising marketplace made up of Yahoo, Bing, and syndicated partner sites such as Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network.

Google AdWords Coupon

Google AdWords

Google AdWords now requires you to accrue advertising charges $5–50 (depending upon the voucher) in order to get free ad credits. You have to request your code by filling out a form and they will email you the offer code.

Note: If the above AdWords links didn’t work for you or you haven’t received the coupon code by e-mail and you never opened an account before (an existing AdWords customer is not eligible for a promotional credit unless they invite you) or never redeemed a coupon before then you can call their support center and they will give you $100 credit (based on your location) to try AdWords.

BidVertiser Coupon

Facebook Ads Coupon

Note: If you run a digital marketing agency or is managing client accounts then join Facebook Small Business Agency Program and earn Facebook ad coupons worth up to $500 or 10% of your client’s ad spend, whichever is smaller.

Amazon Product Ads Coupon

Amazon Product Ads is a pay-per-click ad platform that allows sellers to promote their products on Amazon. If you own an eCommerce store then you can simply upload your product catalog to Product Ads and create an ad campaign.

Your ads will be shown to shoppers searching for similar or related products on Amazon and they can click-through to your own eCommerce store and can buy it.

Note: If you live in the U.K. then you can signup here and get £50 in free clicks.

Perfect Audience Retargeting Ads

Perfect Audience is one of the most popular retargeting ad platform that lets advertisers retarget users across the Web, Facebook and Twitter. That is, you can follow-up with your website visitors (especially those who didn’t take a specific action on your website) by creating a retargeting ad campaign.

You can try Perfect Audience for free as they’re now offering $120 in free ad credits to new advertisers. Once you activate an ad campaign the free credits are valid for only 2 weeks or until you fully redeem it, whichever happens earlier.

Read: Kickstart Your First Perfect Audience Retargeting Campaign In 5 Steps

P. S. It shows $100 ad credit on the welcome page but you will see $120 credits when you complete the signup process.

LookSmart Ads

LookSmart is a search advertising network that specializes in pay-per-click text ads. They’re offering $50 ad credits to small businesses and $250 ad credits to affiliate marketers.

Last Updated: June, 2015

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How Does Google Make Money? http://www.minterest.org/how-does-google-make-money/ http://www.minterest.org/how-does-google-make-money/#comments Mon, 01 Dec 2014 20:00:56 +0000 http://www.minterest.com/?p=1910 If there are three companies that are dominating the technology space, they are — Apple, Microsoft, and Google. And you know how Apple and Microsoft makes money. But, do you know how Google makes money? Sixty billion dollars ($60 bn). Guess what? That was the annual revenue (and it was $37 billion when I first published [...]

How Does Google Make Money? is a post by Minterest

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Google

If there are three companies that are dominating the technology space, they are — Apple, Microsoft, and Google. And you know how Apple and Microsoft makes money. But, do you know how Google makes money?

Sixty billion dollars ($60 bn). Guess what? That was the annual revenue (and it was $37 billion when I first published this blog post back in 2012) of the world’s largest search engine, Google, in 2014.

But how is that really possible when they hardly have any tangible products or when they don’t charge a penny for most of their products and services?

Don’t Miss: Over 151 Google Products & Services You Probably Don’t Know

Well, it’s advertising, and again advertising. Google’s majority revenue comes from two advertising platforms — Google AdWords and Google AdSense. In fact, 96% of Google’s revenue is from advertising.

Recently, I came across this interesting thread on Quora.com where Oliver Emberton answered the question “If I want to become an entrepreneur, where do I start?“.

Oliver answers:

Think of a company as a machine you design and build. Your ‘machine’ always has certain parts. It sells something to someone, and re-invests some of that to help make more sales in future. What’s left over is profit for the owners.

And then he cited Google as a money machine and summarizes everything as an infographic:

Google_Money_Machine

So, How Does Google Make Money?

In Google’s own words…

Today, the majority of our revenue comes from advertising.

Advertisers are increasingly turning to the Internet to market their products and services. Google AdWords, our auction-based advertising program, enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network, which consists of content owners and websites.

Our proprietary technology automatically matches ads to the content of the page on which they appear, and advertisers pay us either when a user clicks on one of its ads or based on the number of times their ads appear on the Google Network.

We distribute our advertisers’ AdWords ads for display on the Google Network through our AdSense program. We share most of the revenue generated from ads shown on a site of a Google Network member with that member.

Source: Google Investor Relations

But Wait, We Don’t See Any Ads On Google

Google’s homepage is clean with no content or ads or popup (here’s why). And what’s interesting is that, almost all Google products and services that we use are absolutely free — whether it’s Search, Gmail, YouTube, Drive, Docs, Picasa, Maps, Earth, News, Analytics, Blogger.com or their Mobile Apps.

Then how do they make big bucks? It’s all about advertising.

Google has a very popular auction based advertising program called — Google AdWords. With Google AdWords, you can advertise your business on Google’s search result pages. That’s where most of the revenue comes from.

Google Ads

If you have noticed Google’s search results when you perform any of your web searches then you can see “Ads” across search result pages.

These ads are obviously sponsored by advertisers on Google AdWords who pays Google every time you click any of those ads. So, if you search for “loans” or say “insurance” on Google then you’ll  find ads relevant to “loans” or “insurance” itself.

For instance, you can search a commercial keyword like “buy insurance” on Google.com to see ads related to “insurance“.

Google’s Search Results Page — "Buy Insurance"

That’s not all! Google also has a publisher program called Google AdSense and it allows over a million publishers like me (and probably you) to make money by displaying relevant ads on our websites or blogs.

When it comes to website monetization, Google AdSense is every webmaster’s choice. Thanks to their huge ad inventory.

Read: Bing Ads vs. Google AdWords

And It’s Really A Win-Win-Win Advertising Model

Google’s advertising model is revolutionary and its essence lies in Google’s innovation. Google makes money from their advertisers and the advertiser pays only for performance (that is, only when someone clicks on their ad).

This is contrary to traditional banner advertising where advertisers are required to pay whenever their ad is displayed on a banner network.

And the consumer who is searching for something on Google sees only ads related to what he is searching. So, it is this advertising  model that creates a win-win-win situation for Google, Advertisers, and the Consumers.

Now, How Much Are Advertisers Paying Per Click

The price an advertiser pays for a click (known as Cost Per Click or simply CPC) usually depends on a lot of factors. Google is using a kind of bidding system. You select the keywords for which you want to show ads so that when someone searches for those keywords on Google, your ads will be shown.

Let’s say you own an insurance company and want to find customers. What you do is bid on keywords related to “Insurance” like “buy insurance”, “life insurance” etc. So, whenever a user searches for “buy insurance” or “life insurance” on Google.com (or their partner network like AOL.com) your ads will be shown.

The price you need to pay Google depends on the competition for that particular keyword(s). Now, if there are several other advertisers bidding for the same keyword then most probably you will have to outbid them to show your ad on top.

The Cost Per Click (CPC) varies from $0.01 to $100 (or maybe even more). For example, advertisers are willing to pay as high as $54 per click for insurance, mortgages, and loans related keywords.

Wait, Google has even more money making machines!

Google’s Mobile Strategy

We all have seen how the smartphone market exploded over the past few years. And the result? The mobile search market is also growing and soon mobile devices will be the primary way of accessing the web.

That’s why most of the Google products are designed for mobile users as well (Google’s 2013 mobile revenues were around $8 bn).

WordStream created an infographic that shows some real insights about Google’s mobile strategy. And it focuses four key areas: Mobile Advertising, Mobile Apps, Mobile Content, and Mobile Devices.

Mobile Advertising

Google’s mobile advertising is powered by AdWords itself and it makes Google money when people click ads on Google from their mobile devices. That’s not all! Google also has a mobile advertising platform, called AdMob, which is designed for mobile apps.

You see a lot of ads within several apps when you use different mobile apps, right? If so, then there is a good chance that it’s powered by Google’s AdMob.

Mobile Apps

Whether it’s Android or iOS or Windows Phone, some of the most popular mobile apps belongs to Google. They’re all free but it further accelerates Google’s mobile advertising revenue.

Mobile Content

Google’s mobile content is powered by YouTube (world’s largest video sharing website) and Google Play (a marketplace for apps, ebooks, music, etc. for mobile devices). Google makes money from YouTube by selling text, image, video ads, and also from subscriptions.

Google Play is a digital distribution platform where they charge developers and publishers for hosting and marketing their products.

Mobile Devices

With the acquisition of Android and Motorola, Google entered the devices space and now they are selling a wide range of mobile devices and gadgets like phones, tablets, wearable devices, etc.

Read: Gmail vs. Outlook.com vs. Yahoo! Mail: An Ultimate Comparison

What About Apple & Microsoft?

When it comes to Apple or Microsoft we all know how they make money. Apple makes most of its money selling iPhones and iPads. In fact, iPhone and iPad sales accounts for over 70% of Apple’s revenue.

Apple Revenue Breakdown

And Microsoft’s revenue primarily comes from their two flagship products — Microsoft Windows and Microsoft Office. As you can see from the following chart, Windows & Office sales (marked as Commercial & Consumer Licensing) accounts for over 60% of Microsoft’s revenue.

Microsoft Revenue Breakdown

Chart Illustration: ZDNet

Read: OneDrive vs. Dropbox vs. Google Drive vs. Amazon Cloud Drive vs. iCloud

BONUS: How Google Search Works

Now that you know how Google make so much money when they are offering most of their services for free. But have you ever wondered how Google search works?

A few years back Google released an interactive infographic that shows “How Search Works” (Tip: You can also hover your cursor (or can click on it) over certain image elements to learn more about it.).

It explains “Google Search” in a graphical way and also explores the major search features and algorithms (for example, how they fight spam).

The infographic is divided into three parts and it starts by saying how Google creates “The Index”. That is, Google navigates the web (made up of 60 trillion web pages and counting) by crawling from one web page to another by following links.

And it keeps a copy of each unique web page that it finds to make it searchable and it’s collectively called “The Google Index” (It’s over 100 million gigabytes in size).

The next part is about how Google uses its search algorithms (that is, computer programs and formulas) to find the web pages that you are looking for — in order to deliver the best results possible.

And the last part is about how Google fights spam. Google says the majority of spam removal is automatic (that is, it uses algorithms to filter out spam from its search result pages) but they also take manual actions against questionable websites.

They also give you a chance to take a look at the web pages that were removed from the Google Index few hours back as live spam screenshots.

Conclusion

Even after so many acquisitions and business diversification, over 90% of Google’s revenue still comes from advertising.

Again, 70% of this ad revenue is from Google AdWords (that is, Google owned web properties like Google.com, YouTube.com, etc.) and 30% from Google AdSense (partner networks and websites).

Now you know that the biggest search engine is also the biggest advertising company in the world. :)

First Published: March 25, 2012; Last Updated: Monday, December 1, 2014

How Does Google Make Money? is a post by Minterest

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Google AdWords Advertising Policies: What You Need To Know http://www.minterest.org/adwords-advertising-terms-and-policies/ http://www.minterest.org/adwords-advertising-terms-and-policies/#respond Mon, 01 Dec 2014 12:30:00 +0000 http://www.minterest.com/?p=4282 When I wrote the blogpost “How To Make Money Online With AdWords Without A Website” I got few comments and emails about whether Google AdWords allows direct linking. That is, are we allowed to link directly to advertisers (using our affiliate URLs) from Google AdWords ads? In a word, Yes! But wait, they do have [...]

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Google AdWords

When I wrote the blogpost “How To Make Money Online With AdWords Without A Website” I got few comments and emails about whether Google AdWords allows direct linking.

That is, are we allowed to link directly to advertisers (using our affiliate URLs) from Google AdWords ads? In a word, Yes! But wait, they do have some advertising policies that every advertisers are supposed to follow.

According to Google,

Advertising should provide a positive experience to users. Showing users the right ads at the right time can truly enhance a user’s experience.

Google AdWords Affiliate Marketing Policies

First things first. I’m going to assume that you are a blogger and also an affiliate marketer.

Affiliate marketing is NOT dead on Google AdWords yet!

Google’s Affiliate Auction Policy

Google’s affiliate policy is that they will display only “one ad per search query for advertisers sharing the same top-level domain in the display URL.”

web hosting - Google Search

It means that if you’re an affiliate marketer and is promoting, let’s say GoDaddy.com, then your ad won’t be shown since ‘GoDaddy’ is a trademark owned by GoDaddy.com and they run the ads for almost everything related to domain names and web hosting.

For example,

godaddy coupon - Google Search

If you’re promoting GoDaddy Web Hosting (targeting the keyword ‘GoDaddy Coupon”) and are linking directly to GoDaddy.com from Google AdWords using your affiliate URL (e.g. http://www.godaddy.com/ref=12345) as the destination URL then according to Google the following URLs are equivalent:

  • http://www.godaddy.com/ref=12345
  • http://godaddy.com/ref=12345
  • http://hosting.godaddy.com/ref=12345
  • http://www.godaddy.com/hosting/ref=12345
  • http://www.godaddy.com/hosting/ref=54321

And the following URLs are considered distinct as they’re all different top-level domains:

  • http://www.godaddy.com/ref=12345
  • http://www.godaddy.co.uk/ref=12345

Also, make sure that your landing page is not an exact/identical copy of another advertiser’s landing page.

Google won’t show multiple ads for identical or similar landing pages at the same time; if another advertiser’s ad leads to a landing page that’s similar to yours, and his keyword has a higher Ad Rank, his ad will show instead of yours.

Google’s Display URL Policy

In Google AdWords, the display URL (up to 35 characters) is the website address that’s displayed in your ad (i.e. the visible URL). AdWords’ display URL policy is that the domain of your display URL must match the final landing page (i.e. the web page a user sees after all redirects).

  • Your AdWords display URL must accurately reflect the URL of your final landing page URL.
  • You have to show the full domain name (example.blogger.com or example.wordpress.com) as the display URL when you are hosting your landing page on a publishing platform like blogger.com or wordpress.com.

For example,

If your destination URL is http://www.godaddy.com/hosting/ref=12345 and the final landing page URL is http://www.godaddy.com/hosting/web-hosting.aspx then your display URL must be “godaddy.com” or “www.godaddy.com”.

Google’s Destination URL Policy

In Google AdWords, the destination URL is the URL that loads when a user clicks on your ad. Don’t get confused with landing page URL which is the final page a user sees after all redirects. If your destination URL doesn’t redirect to another URL then both the destination URL and the landing page URL are the same.

Google’s destination URL policy is that your landing page shouldn’t lead to an error page or an under construction page. Also, it must not lead to an email address or a file (image, audio, video, PDF documents etc.)

  • You have to use the same domain name in your display URL and destination URL. That is, you can’t promote example.com by showing example.net as the display URL.
  • Your domain extension in the display URL and the destination URL must be the same.

Google’s Landing Page Experience

In Google AdWords, the landing page experience refers to user experience. You can improve your Quality Score by improving the landing page experience.

The Quality Score is Google’s measurement of “how relevant your ads, keywords, and landing page are to a person seeing your ad”.

You can improve your Quality Score by writing relevant ads, creating original content and with easy website navigation.

Read: Bing Ads vs. Google AdWords: 10 Features Unique To Bing Ads

Google AdWords Advertising: What’s Allowed, What’s Not

Here are the Google AdWords policies and guidelines every digital marketer should know.

  • All AdWords ads should be accurate, truthful and must not be misleading.
  • All advertising claims (coupons, special offers etc.) must be up-to-date and must match with the content of your website.
  • Your ad text must be clear, relevant, accurate and the targeted keywords must match with the content on the landing page.
  • Google AdWords doesn’t allow ad text with incorrect grammar (wrong words or verb tense) or misspellings (e.g. “hear” instead of “here”) with certain exceptions like “nite” instead of “night”, “info” instead of “information” etc.
  • You’re not allowed to give incentives in exchange for a click (e.g. offering a freebie something in exchange for a Google +1).
  • If you’re showing image ads then it must comply with Google’s text ad policies and should also comply with AdWords’ image ad policies.
  • If you are into financial services (e.g. payday loans) then your ad must comply with special policies as Google has certain guidelines with respect to promotion of financial services.
  • Google doesn’t allow ad texts with excessive capitalization unless it’s a standard variation (e.g. SONY, UK, 1-800-MICROSOFT, MSFT, etc.)
  • Google AdWords doesn’t allow ads that imply an affiliation, partnership, or any special relationship with advertisers.
  • You’re not allowed to use trademarks on your ad texts without prior consent from trademark owners.
  • You can bid on your competitor’s brand names.
  • Google AdWords doesn’t allow ads that promotes doorway pages.
  • You’re not allowed to advertise the same website or business from across multiple accounts targeting the same or similar keywords.
  • You are not allowed to host copyrighted material on your website unless you are authorized to do so.
  • Google AdWords doesn’t allow the promotion of parked domains (a domain monetized with only ads) or websites that are created for the sole purpose of showing ads. (i.e. AdSense AdWords Arbitrage is a strict no no).

Read: Google Webmaster & SEO Guidelines: Everything You Need To Know

Google AdWords Ad Approval Process

When you create an AdWords campaign it goes through an ad approval process. Each ad copy (ad text, keywords, landing page) is reviewed individually by Google.

If they find an issue, you will be notified with a possible reason for ad disapproval. Every time you create or modify an ad copy it will be reviewed.

Google says they usually approve or deny the ad within 3 business days. Usually, text ads targeting Google network are approved quickly (within hours or sometimes instantly as they’re automated) and image ads usually take longer since they are displayed on Google’s partner network and publisher websites.

Different  AdWords Ad Status Messages

Under review – Your ad is being reviewed and it won’t show unless it’s approved.

Eligible – Your ad is still being reviewed, but it can show on certain Google search result pages.

Disapproved – Your ads won’t show as it violates AdWords policy.

Approved (adult) – Your ad is approved, but it can only show in certain countries and sites where adult content is allowed.

Approved (non-family) – Your ad is approved, but it won’t perform as expected due to a policy restriction such as trademarks.

Approved (limited) – Your ad is approved, but it can only show in certain countries and devices where this type of content is allowed.

You can go here to see a list of all status and its definitions.

What Happens When You Violate AdWords Policies?

In most cases, when you violate AdWords’ terms and/or policies you will be given a warning with detailed information giving you an opportunity to make the necessary changes. If the requested changes are not made then your account will be suspended.

If your ad is disapproved then it means that the ad and/or keywords doesn’t comply with Google’s advertising policies. You need to identify the reason and get it fixed so that they will review the ad once again and will approve you.

If the domain name is disabled or the ad is suspended (most probably because of landing page or webmaster guidelines) then it means that your website violates Google’s advertising policies and/or webmaster policies and can no longer be advertised until you fix the problem.

Finally, if your AdWords account is suspended (can be temporary or permanent) then all your ads will be suspended and you’re no longer allowed to advertise on AdWords. All the related accounts (and future accounts) will be suspended automatically.

Note: Once your account is suspended permanently it’s pretty difficult to get a manual reply from Google.

Additional AdWords Resources

Read: Google AdSense Program Policies: Everything You Need To Know

Conclusion

If you find that any of the above point lacks clarity then let me know as a comment below and I will happy to sort it out.

Also, if you are looking for some specific information about a Google’s policy then it’s a good idea to ask on the official AdWords forum or  you can contact the AdWords team on Twitter.

Happy Marketing! :)

First Published: September 27, 2012; Last Updated: Monday, December 1, 2014

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Perfect Audience Review: Kickstart Your First Retargeting Campaign In 5 Steps http://www.minterest.org/perfect-audience-review/ http://www.minterest.org/perfect-audience-review/#comments Mon, 17 Nov 2014 15:10:29 +0000 http://www.minterest.org/?p=9791 You visit a shopping website and soon its ads are everywhere you go — on your favorite blog, on news portal, and even on your Facebook. No, it isn’t magic. They’re all retargeted ads. Today, retargeted ads are so popular that it’s everywhere on the web — on Facebook, on Twitter, and even on your [...]

Perfect Audience Review: Kickstart Your First Retargeting Campaign In 5 Steps is a post by Minterest

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You visit a shopping website and soon its ads are everywhere you go — on your favorite blog, on news portal, and even on your Facebook. No, it isn’t magic. They’re all retargeted ads. Today, retargeted ads are so popular that it’s everywhere on the web — on Facebook, on Twitter, and even on your favorite blogs and websites.

Retargeting: What Is It? And Why Retarget?

Retargeting (also known as Remarketing) is a form of online advertising in which you’re targeting users who previously visited your website (but is visiting other websites), and left without taking an action.

Why should you retarget users? The reason is… less than 5% of the first time visitors convert to customers. If you have an e-Commerce website and you used a pay-per-click campaign to attract targeted users, then it’s more likely that they will leave your website without buying or signing up.

The bounced visitors may come back to your website once again or maybe they won’t. So you can target those users once again by showing retargeted ads and that makes it easier for them to find you.

Meet Perfect Audience

Perfect Audience

Perfect Audience is an ad platform that allows advertisers to retarget users across the Web, Facebook and Twitter. It allows advertisers to follow-up with their website visitors who didn’t take a desired action on their website — like when a user didn’t buy a product after adding it to the shopping cart. In that case, you can remarket the product to the same user on Facebook or by showing a banner ad across the web.

Unlike a regular Facebook Ad campaign, you don’t have to select locations or demographic or anything like that. The ads will automatically be shown to the people who have been to your website once. And it’s even possible to retarget users who have previously visited specific pages on your website.

So, if at first they didn’t buy your product then you can retarget them by showing the ads again — maybe with a sweetened deal.

How Does Perfect Audience Work

When you sign up for a Perfect Audience account you have to add their “site tracking tag” to all your webpages. This tracking tag automatically places a cookie in all your website visitors’ browser so that they can be tracked anonymously.

That way, you’re building your “retargeting list” which will be used by Perfect Audience to show retargeted ads to your potential customers as they browse the web.

5 Steps To Start Your First Retargeting Campaign

Retargeting can gain a bad reputation if you’re trying to retarget the wrong audience (especially on Facebook). You can check out some best practises for running a Facebook retargeting campaign here.

1. Start Your Free Trial

Sign up for a free Perfect Audience account. You’ll immediately be directed to a welcome screen where you have to select the type of your website. Enter the name of your website and its URL to get started. The first ad campaign is free for 2 weeks or until it reaches $100 in ad spend (whichever happens first).

Select the type of your Website

And then you will be directed to the Perfect Audience Dashboard where you will be able to review the stats of your campaigns when it goes live.

Perfect Audience Dashboard

It shows a quick snapshot of your retargeting campaigns. Before you can start a retargeting campaign you have to install the “site tracking tag” and must have at least 1,000 cookied users.

2. Install The “Site Tracking Tag”.

Install Perfect Audience Site Tracking Tag

If your website is powered by WordPress then you can install the official Perfect Audience Plugin. Drupal users can download the Perfect Audience Module and install on your Drupal website. And if you’re using a third-party e-Commerce software like Shopify, Volusion, 3D Cart, or Goodsie then go here for help.

3. Set Up Conversion Tracking

Set Up Perfect Audience Conversion Tracking

Conversion tracking is about defining a “Conversion Goal”. It’s an event (e.g. a lead or sale) that you want your visitors to take when they visit your website. Conversions are tracked based on the URLs of your website.

For instance, when a customer completes a purchase they’re usually taken to a “Thank you!” or confirmation page. So you’re going to use its URL for tracking. Now, if a “Thank you” page is missing or you’re using another technique then you have to use the Visitor Tracking API.

Perfect Audience Conversion Goal

Go to: Dashboard > Manage > Conversions to create your first “Conversion Goal”.

4. Create Retargeting Lists

When you add the Perfect Audience tracking tag you’re actually creating a list of users who have visited your website. If you have already placed the site tracking tag then Perfect Audience will automatically create your first Retargeting List named “All visitors”.

Perfect Audience Retargeting Lists

You can go to:  Dashboard > Manage > Retargeting Lists to see your retargeting list and its number of cookied users. You can then create additional retargeting lists so that you can retarget users based on specific criteria.

Creating A New Retargeting List

For example, you can retarget users who have visited specific pages (like example.com/deals/) or inner pages under a sub-directory (like example.com/men/* or example.com/women/*).

5. Starting Your Retargeting Campaign

Now it’s time to create your first retargeting campaign and (assuming that you have placed the tracking tag and reached the minimum 1,000 cookied users).

Perfect Audience New Campaign

With Perfect Audience, you can create the following types of campaigns: Web Retargeting (to retarget your lost users when they’re browsing other websites), Dynamic Retargeting (to automatically show ads based on the pages your visitors have viewed), Twitter Retargeting (to reach your visitors on Twitter web and mobile apps), and Facebook Retargeting (to reach your visitors on Facebook as ads on the sidebar or newsfeed).

Since it’s a test campaign I’m going to try Facebook Sidebar Campaign. If you’re trying Facebook News Feed Retargeting then make sure that you have connected your Facebook page to Perfect Audience.

If you have previously tried Facebook Ads then you know that it involves few steps like creating ads, defining audience, setting budget etc. Likewise, you have to complete the following steps to start your retargeting campaign on Facebook.

Define Your Audience

Launching A New Facebook Campaign On Perfect Audience

It’s true that you already have a retargeting list, still you’ll  get a chance to filter those users based on their location. Also, if you have multiple retargeting lists then you can include or exclude them individually.

Create Your Ad

Create Ads On Perfect Audience

You can create a new Facebook ad by entering a Title, Description, Target URL and by adding an image (of dimension 600×315). When showing retargeted ads it’s a good practice to rotate ads to avoid annoying your readers.

Set Budget, Pricing, Schedule

Set Budget

The minimum weekly budget for a retargeting campaign is $25. You can set up to 3 conversion goals per campaign.

Perfect Audience is a CPM ad network so you’re paying for every 1,000 page views. There are two types of bidding: Optimized Bidding and Manual Bidding. If you want Perfect Audience to get the widest reach as possible, then set “Optimized Bidding”.

And if you want to control your spending, then go for “Manual Bidding” (but will be available only when you complete the free trial).

Enter Your Billing Information

Perfect Audience Billing Information

Enter the billing information to verify your identity (you won’t be charged) and you’re done. You’ll immediately get an email confirmation about your free trial. The campaign will start serving ads when it’s approved (provided you have cookied 1,000 users).

And when you exceed your free credit you’ll get an email notification and will be charged for additional usage (if the campaign is not paused).

Conclusion

Perfect Audience Active Dashboard

Honestly, the first time I tried Perfect Audience was a couple of years back, when I wanted to see if it would work for affiliate marketing. I did that because I liked the idea of “Retargeting,” and I really thought I would be able to generate some affiliate sales by retargeting users who once visited an advertiser’s website. 😀

Then I realized that retargeting can’t be used for affiliate marketing as it involves “tracking tags”. My first retargeting campaign doomed as I didn’t have any digital product to promote.

But now I know what a powerful marketing channel it could be, and how super easy it is to kick-start a retargeting campaign on the web. So, yes, very soon I’ll be creating my “real” remarketing campaign.

Happy Retargeting! :)

Disclosure: This review was Sponsored by Perfect Audience.

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Bing Ads vs. Google AdWords: 10 Features Unique To Bing Ads http://www.minterest.org/bing-ads-vs-google-adwords/ http://www.minterest.org/bing-ads-vs-google-adwords/#comments Thu, 08 May 2014 11:36:00 +0000 http://www.minterest.org/?p=8056 If you’re a search engine marketer and if someone asks you to name two search engines, it’s more likely that you mention Google and Bing (or maybe Yahoo), right? Of course there are other search engines like Baidu, Yandex, Blekko, DuckDuckGo, etc. but Google and Bing are the two real search engines that matter the [...]

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Bing Ads vs. Google AdWords

If you’re a search engine marketer and if someone asks you to name two search engines, it’s more likely that you mention Google and Bing (or maybe Yahoo), right? Of course there are other search engines like Baidu, Yandex, Blekko, DuckDuckGo, etc. but Google and Bing are the two real search engines that matter the most to advertisers. Why? Because Google and Bing (Microsoft & Yahoo) have a combined market share of over 90% in the U.S. search market according to comScore.

Google vs. Yahoo Bing Network: Search Market Share

Google has a search market share of 67.5% in the U.S. and the combined market share of the Yahoo Bing network is around 30% as of March, 2014. So it means that when you advertise on Google AdWords and Bing Ads you’re already reaching 90% of searchers. If you’re not promoting your business on Bing then it’s like you’re ignoring a large population as 1/3rd of all searches takes places on non-Google websites.

Now here are 10 features unique to Bing Ads when compared to Google AdWords:

1. Yahoo Bing Network Audience

Yahoo Bing Network

Bing Ads helps you reach 516 million unique searchers worldwide on the Yahoo Bing Network. It includes 168 million unique searchers in the U.S. and over 50 million of them do not use Google. According to Microsoft, Bing users spend 20% more than the average internet searchers. And if your competitors are not using Bing Ads then you also get a competitive advantage.

2. Low Cost Per Click (CPC) = Better ROI

Yes, that’s right! When you advertise on Google AdWords you’re actually paying a premium. AdGooroo, a market research company for search engine advertisers, previously compared Google AdWords and Bing Ads based on different performance metrics like Ad Impressions, Click-through Rates, Cost Per Click. They find that the average Cost Per Click (CPC) on Google AdWords for all the categories that they tested were higher than that of Bing Ads.

Average Cost Per Click (CPC) On AdWords & Bing Ads

I have also noticed in the past that the average Cost Per Click on Google AdWords were ~20% higher than that of Bing Ads for the same set of keywords. And for highly competitive keywords the average Cost Per Click on AdWords were double than that of Bing Ads. Also, an infographic by Search Engine Journal suggests that the Cost Per Mille (CPM) on AdWords was 4.2 to 11.2 times higher than on Bing Ads in U.S.

3. Filter Search Partners

In Google AdWords, if you want to block your ads on a specific search partner network then you have to turn off all the search partner networks. But Bing Ads tells you how your ads are performing on individual search partner networks so that you can tweak your campaigns. You can find these stats by heading here: Bing Ads > Reports > Standard reports > Performance > Website URL (publisher). For instance, if you find that the conversion rate for a specific search partner is extremely low then you can exclude that network from your ad groups or campaigns. You can go here for more details.

4. Set Daily/Monthly Budget

In Bing Ads you can set monthly budget or daily budget for a campaign but in Google AdWords you can set only daily budget. Go here to learn more about budget options in Bing Ads and go here to learn more about how to set a budget for your campaign in Google AdWords.

5. Bing Ads Accepts PayPal (U.S. Only)

Google AdWords doesn’t accept PayPal (in fact I can’t recollect any Google products that accepts PayPal) but Bing Ads customers in the U.S. can add PayPal as a payment method. Go to Bing Ads > Accounts & Billing > Payment Methods to link your PayPal account with Bing Ads.

6. Writing Ad Copy Is Easier

Both Google AdWords and Bing Ads support only 25 characters for the ad title and  ~ 70 characters to describe the ad. In Google AdWords we have to describe the ad in two lines (35 characters each) but in Bing Ads we can enter the description in one line (of 71 character). It doesn’t make much difference technically but when you write an ad copy you’ll find it useful since you don’t have to split the description into two.

7. Less Advertiser Competition

There are over 1 million advertisers on Google AdWords. It means that the competition for the #1 ad spot on Google is much high compared to Bing Ads. So fewer advertisers must be bidding for a keyword on Bing Ads than on AdWords and it increases the chances of getting higher ad rank.

8. Negative Keywords

Bing Ads does not use broad match for negative keywords but in Google when you enter a keyword as a negative match it will be treated as a broad match. What does that mean? In Google AdWords, when you enter a keyword as a negative match Google will treat the keyword as a broad match (unless you used special symbols). For example, if you add “women” as a negative match then ads won’t show for the following keywords: “women”, “hats for women”, “women’s hats” but ads will show for “girl’s hats”, “sun hats”.

Now in Bing Ads, if you add “women” as a negative match then ads will show for all the above keywords (“hats for women”, “women’s hats”, “girl’s hats”, “sun hats”) except for the keyword “women”.

9. Set Time Zones At Campaign Level

In Google AdWords we set a time zone at an account level and Google allows to change it only once. But in Bing Ads, we can set account and campaign level time zones. You can’t change the time zone of a campaign once it is set but we can always create a new campaign with a different time zone and can import ads and keywords from another campaign.

10. Ad Group & Campaign Level Settings

In Google AdWords there are only campaign level settings so we can’t change individual ad group settings. But in Bing Ads, we can change language & location, default bids, demographic targeting, device targeting, ad rotations, etc. at the ad group level and it means better control over ads.

Go to Bing Ads > Campaigns > “Campaign Name” > Settings to control the settings of each campaign and go to Bing Ads > Campaigns > “Campaign Name” > “Ad Group Name” > Settings to control the settings of each ad group.

BONUS: 10 Bing Ads (Microsoft adCenter) Facts You Should Know

  1. When you advertise on Bing Ads, your ad appears on the Yahoo Bing Network (Microsoft & Yahoo properties).
  2. Yahoo Bing Network also comprises their syndicated partner websites like Facebook, Amazon, Monster, WebMD, CNBC, Viacom, etc. that you can’t reach using Google AdWords.
  3. If you’re a Google AdWords advertiser then you can quickly import all your existing campaigns from AdWords to Bing Ads.
  4. Bing Ads now shows up to 50,00 keywords at “Ad Group” level as well as the “Account and Campaign” level.
  5. If you want to edit hundreds of campaigns at once then Microsoft offers Bing Ads Editor, a desktop application. With Bing Ads Editor, you can edit ads, ad groups, and hundreds of keywords at the same time even if you’re offline.
  6. You can make your Bing Ads payments using Credit Card, PayPal, Check, SEPA Direct Debit (Germany), Boleto Bancário (Brazil), and also using Debit Cards and Bank Transfer in some countries.
  7. You can also make your payments using Bing Ads Coupons since promotional codes are also considered as a type of currency.
  8. You can use the Ad Preview Tool to check whether your ad is appearing for a keyword on Bing. It shows whether the keyword that you have entered triggered any of your ads.
  9. Use Bing Ads Intelligence, an add-on for Microsoft Office Excel, for more comprehensive keyword research.
  10. Use Bing Ads’ Search Terms Report to view all the zero-click search queries so that you can add those keywords as negative matches and improve click-through-rate (which in turn reduces advertising costs).
Conclusion

As you can see there are some advantages when you advertise on Bing Ads. But it doesn’t mean that you must use Bing Ads only since it’s Google who controls the search market (right?). Now if you’re a small business owner then an Entrepreneur.com article suggests that Bing Ads offers better support to small businesses than Google. Because you have to spend $500,000/year on AdWords to get a dedicated account representative but on Bing Ads you have to spend only $500/month (i.e. $6,000 annually).

Do you know any other feature that’s unique to Bing Ads? If so, let me know as a comment below!

Happy Advertising! :)

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Free Google AdWords Coupon Code 2013 – Worth Up To $100 http://www.minterest.org/free-google-adwords-voucher-code/ http://www.minterest.org/free-google-adwords-voucher-code/#respond Sun, 23 Jun 2013 13:50:00 +0000 http://www.minterest.org/?p=7032 Google AdWords Key Highlights AdWords is super effective for all businesses. Demographics and locations can be chosen by advertisers before showing ads. Campaigns can be modified, stopped or paused anytime. With the CPC pricing, advertisers need to pay only when the ads are clicked on by prospective clients. Tracking of expenditure and performance of ads [...]

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Google AdWords

Google AdWords Key Highlights

  • AdWords is super effective for all businesses.
  • Demographics and locations can be chosen by advertisers before showing ads.
  • Campaigns can be modified, stopped or paused anytime.
  • With the CPC pricing, advertisers need to pay only when the ads are clicked on by prospective clients.
  • Tracking of expenditure and performance of ads and the campaigns is easy.
  • Advertisers can keep a check on the budget for an ad or campaign and control it regularly.
  • There is no minimum budget for a campaign and hence it is pocket friendly.

Free Google AdWords Voucher Code Worth $100

As you might have already noticed, Google AdWords changed the way coupons work and now advertisers are required to accrue initial advertising charges ($5 to $50) within 31 days of entering the coupon code that you have received. Also, you must redeem the coupon code before its expiry date.

You’ll be charged when you exceed the promotional credit but you’re free to suspend your ads anytime before the credit is exhausted. AdWords won’t notify you the status of your promotional credits so you need to monitor your campaigns regularly to make sure that you haven’t exceeded the free ad credits.

Free Google AdWords Promotional Code

When you get the coupon code you can login to your AdWords account (or create a new account if you’re a new advertiser) and navigate to Billing to enter your promo code.

If the above links didn’t work for you or you haven’t received the coupon code by e-mail and you never opened an account before (an existing AdWords customer is not eligible for a promotional credit unless they invite you) or never redeemed a coupon before then you can call their support center and they’ll give you $100 credit (based on your location) to try AdWords.

Recommended

And Wait… Here’s How To Find AdWords Coupons By Yourself

If you know how to use Google’s site search effectively then you can find AdWords coupons by yourself. It is possible because most of the AdWords’ landing pages that offer free advertising credit are indexed by Google. So you can search “free advertising credit”, “free $100 credit”, etc. on Google using the following format: https://www.google.com/search?q=site:www.google.com+free+advertising+credit.

You’ll see a list of AdWords offer pages that says free ad credits but make sure that you’re signing up only after getting the coupon code. But yeah, you can even apply the coupon code after the sign up process because as long as you never applied a promotional code to your account your account is eligible.

And that’s not all, you can enter multiple coupons in a single AdWords account as you go. But don’t think about abusing the system as it doesn’t work that way. You sign up for a new account, accrue the initial spending requirements,  and then apply the first promotional code that you have received. When your coupon code is fully redeemed and if you continue to promote your business on AdWords as a paying advertiser then you can apply another promotional code after 3 months or so (depending upon the new offer code). And don’t think about opening multiple AdWords account only to redeem promotional codes. Because they will suspend all your accounts and may even black list you so that you won’t be able to open a new account.

Sometimes even if you don’t become a paid advertiser, Google may e-mail you new promotional credit in order to bring you back to AdWords. It usually happens when your AdWords account is inactive for several months.

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Affiliate Marketers: How To Tweak Your Pay Per Click Ad Campaigns http://www.minterest.org/affiliate-marketers-how-to-tweak-your-pay-per-click-campaigns/ http://www.minterest.org/affiliate-marketers-how-to-tweak-your-pay-per-click-campaigns/#comments Thu, 02 May 2013 12:09:31 +0000 http://www.minterest.com/?p=6144 If you’re an advertiser on Google AdWords, Bing Ads, or any other pay-per-click advertising network then you know that you can target users by location and also by the devices that they’re using. For example, you can show your ads to users who live in the U.K. and are using a tablet computer. Now if [...]

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Free-Pay-Per-Click-Advertising-Credits

If you’re an advertiser on Google AdWords, Bing Ads, or any other pay-per-click advertising network then you know that you can target users by location and also by the devices that they’re using. For example, you can show your ads to users who live in the U.K. and are using a tablet computer.

Now if you’re an affiliate marketer who is engaged in direct linking (linking to advertiser’s landing pages from search marketing campaigns) then you can save money and improve your conversion rate by tweaking your pay-per-click campaigns so that you get the maximum return on your investment.

As you probably know, your affiliate network uses cookies to track sales and leads. It means that if a user clicked your advertisement from a mobile device and he later chooses to sign up from his PC then most probably you’re not entitled for a commission (depending upon how the affiliate program works).

That exactly is the reason why I choose to show my ads only on desktops and laptops whenever I start an affiliate marketing campaign on pay-per-click search engines. And I make sure that I don’t target all the locations even though there can be potential users in those countries. Since pay-per-click advertising is not cheap (because cost per click has increased a lot for competitive keywords) you have to laser target your traffic so that you’ll get a strong conversion rate.

You can ask yourself whether they’re going to sign up from their mobile device. If the campaigns I’m promoting requires billing information (credit card number, PayPal, etc.) then I choose to show my ads only to desktop and laptop users.

If you’re running a legacy AdWords campaign then you can easily target desktops and laptops only by going to Campaign > Settings > Desktops & laptops, mobile devices and tablets.

Now if you’ve upgraded to Enhanced campaigns then you can still target desktops and laptops only by going to Campaign > Settings > Devices. Change mobile bid adjustment and set bid adjustments for "Mobile devices with full browsers" to “- 100%”.

If you’re still running a legacy AdWords campaign then I suggest you to upgrade to enhanced campaign as Google will upgrade all legacy campaigns to enhanced campaigns starting from July 22, 2013. You can learn more about AdWords Enhanced Campaigns here as they answered few useful questions about upgrading.

Advertisers on Bing Ads can go to Campaign > Settings > TARGETING OPTIONS > Advanced targeting options > Device and you can select Desktops and Laptops, Smartphones, and Tablets.

You can apply your common sense when you promote affiliate products via search engine marketing campaigns. Your focus should be to get the maximum leads/sales and not clicks. And the key is to select the keywords carefully as it can directly impact the performance of your campaign.

For example, if you’re promoting a web hosting company and are bidding on the keyword “web hosting” then you may get tons of traffic but it could be the least targeted keyword since people who search that term may not be looking for a web hosting plan. Instead think about keywords like “buy web hosting”, “buy cheap web hosting”, etc. Tip: Google AdWords Keyword Tool is your friend.

Now that said, if you’re promoting your own products and services then you have to focus on all devices since you primary goal is to get maximum targeted traffic.

Happy Marketing!

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