You visit a shopping website and soon its ads are everywhere you go — on your favorite blog, on news portal, and even on your Facebook. No, it isn’t magic. They’re all retargeted ads. Today, retargeted ads are so popular that it’s everywhere on the web — on Facebook, on Twitter, and even on your favorite blogs and websites.
Retargeting: What Is It? And Why Retarget?
Retargeting (also known as Remarketing) is a form of online advertising in which you’re targeting users who previously visited your website (but is visiting other websites), and left without taking an action.
Why should you retarget users? The reason is… less than 5% of the first time visitors convert to customers. If you have an e-Commerce website and you used a pay-per-click campaign to attract targeted users, then it’s more likely that they will leave your website without buying or signing up.
The bounced visitors may come back to your website once again or maybe they won’t. So you can target those users once again by showing retargeted ads and that makes it easier for them to find you. [Read more…]