Search Engine Optimization (SEO) is the process of improving the visibility of your website in search engine results pages (SERPs) for the targeted keywords. Some of the key aspects of SEO are: Keyword Research, Competitive Analysis (or Competitor Analysis), Website Architecture, Keyword Density, Internal Linking, SERP Tracking, Link Building, Social Media Marketing etc.
What is Competitor Analysis in SEO?
SEO Competitor Analysis (or Competitive Analysis) is all about “Learning From Your Competitors”. Competitor Analysis is the process of analyzing and understanding your competitors’ Internet Marketing strategies and techniques. It’s about identifying your competitor’s strengths and weaknesses.
How To Do Competitive Analysis? Identify Your Competitors And Ask Yourself:
What Keywords are they targeting?
How many Quality Backlinks do they have?
What are their On-Page and Off-Page SEO strategies?
Are they practicing any Black Hat SEO methods like paid links?
How many Indexed Pages do they have?
What are their Traffic sources?
How well are they ranking in SERPs?
How To Do SEO Competitor Analysis – In a Nutshell
Use Open Site Explorer, Backlink Watch and Alexa to find out the number of backlinks to you and your competitors. It’s all about Quality. If most of the incoming links to your website is from low quality sites (directories, mass blog comments, link farms etc.) then study the link profile of your competitor by analyzing their backlinks and anchor texts.
Google Search “site:your-domain.com and your-competitor.com” to find out the number of indexed pages indexed by Google.
Make sure that you focus on one primary keyword per page. Otherwise several pages will compete for the same keyword(s) which leads to Keyword Cannibalization. You should also detect and remove duplicate content within your website. Use Google Webmaster Tools > Optimization > HTML Improvements to find out duplicate Meta Descriptions, Titles and other issues.
10 Free SEO Analysis Tools For SEO Report & Competitor Analysis
Recently I have listed over 25 Free SEO Tools to analyze your website’s SEO elements individually. It’s an SEO Tools directory which links to 100s of Free Search Engine Optimization Tools. But none of them offers a complete website analysis and report. So I’m going to introduce you 10 Free SEO Analysis Report Tools to analyze your website’s SEO factors so as to improve your website’s visibility on search engines. Use the following tools for SEO Competitive Analysis and to generate your Free SEO Report.
1. How Good Is Your SEO
How Good Is Your SEO is a Free SEO Report Tool which analyzes your website’s Keywords, Content, Architecture (Technical) and Popularity. You can compare your website with up to two Competitors and it will show the score in percentage terms for each SEO aspect.
2. Free SEO Report
Free SEO Report (by ShoeMoney) analyzes and compares your URL with your competitor and offers detailed reports and suggestions. It analyzes Title, Headings (H1, H2, H3), Body, URL, Site Map, Robots.txt, Meta tags, Links, HTML Code, Page Load Time and Images.
3. DIYSEO Report Card
DIYSEO Report Card is a Free website grader which tracks your Backlinks and Current Ranking for the targeted Keyword (on Google, Bing and Yahoo), On-Site SEO factors, Accessibility and Page Speed, Trust Metrics (Domain Age, MozRank) and Current Indexing.
4. Open Site Explorer
Open Site Explorer (by SEOmoz) is the best SEO Analysis Tool for Competitive Analysis. You can compare your website with up to 5 sites. It analyzes Inbound Links, Top Pages, Linking Domains, Anchor Text of the URL and compares Domain Authority, Domain MozRank, Domain MozTrust, Page Authority, Page MozRank, Page MozTrust, Internal Followed Links, External Followed Links, Total Internal Links, Total External Links, Followed Linking Root Domains, Linking C Blocks, Followed vs Nofollowed Links and Internal Links vs External Links of the competitors.
5. Majestic SEO Comparator
Majestic SEO Comparator compares headline stats for up to 5 different domains. It shows the Referring Domains, External Backlinks, Indexed URLs, Class C subnets, Referring IP Addresses, Educational Referring Domains, Educational External Backlinks, Governmental Referring Domains and Governmental External Backlinks for the URLs which you enter. You can also try Majestic Site Explorer for further research.
6. Internet Marketing Ninjas Side-by-Side SEO Comparison Tool
Internet Marketing Ninjas Side-by-Side SEO Comparison Tool compares the On-Page SEO Analysis of up to 5 full URLs. It compares the Page Size, Title, Meta Description, Meta Keywords, Headings (H1, H2), Keyword usage and it’s density of non-linked words on a webpage, Linking structure (number of internal and external links), Page text (total words, non-linked words) and URL of all the domains entered.
7. SEO Workers Analysis Tool
SEO Workers Analysis Tool analyzes and explains the importance of a webpage’s HTTP Headers, Title tags, Meta tags, Robots.txt, Keyword relevancy, Keyword density, URLs found in the webpage, Image Alt Attributes and Heading & Phrase Elements.
8. Traffic Travis
Traffic Travis is used by over 250,000 webmasters. Traffic Travis analyzes the SEO performance of a website. It includes Alexa Traffic Rank, Number of Indexed pages in Google, Bing and Yahoo, Top 5 pages, Page Warnings, Competition Research, SERP Rank Tracking, Analyze competitor’s backlinks and much more.
9. SEO Mastering Site Comparison
SEO Mastering Site Comparison compare two pages using multiple SEO aspects. It compares Content, Keywords, Links, Bold and Italic Texts, Meta tags, Titles, Headers and the most frequent two and three word phrases used in the two pages.
10. Ranks.NL Page Analyzer
Ranks.NL Page Analyzer is my favorite tool to analyze a webpage. Though this tool doesn’t have an option to enter two URLs to compare you can analyze two pages individually and spot the differences. It analyzes Keyword Density, File Size, IP address, Google PageRank, Word Counts (total words, unique words, stop words), Social Networking Stats, WhoRush Data, Title tags, Meta tags, Header, Image Alt tags, URL, Anchor Text, Bold tags, Italic tags, Image file names, Outgoing links, URL Backlinks (from Majestic SEO), SEOmoz URL Metrics, Google Positions and more.