Google AdSense is the biggest (and the most popular) ad network with millions of advertisers and publishers. Thanks to Google’s huge AdWords ad inventory.
However, it doesn’t really mean that AdSense is always the best way to monetize your website. There are a dozen other ad networks that are willing to pay a higher CPM for your traffic. Propeller Ads is one of them.
CPM (Cost Per Mille) stands for Cost Per 1,000 Impressions. CPM networks pays for every 1,000 impressions you generate. If a CPM ad network is paying you $1 CPM then it means that they’re paying you $1 for every 1,000 page views you generate.
Over the past one decade I’ve recommended AdSense and only AdSense — on my blog posts, blog comments, email enquiries, and everywhere else. And it was simply because… AdSense has got an ad inventory that’s unmatched by any other ad network. So, I imagined that no other ad network can beat the CPM offered by AdSense.
But the problem is… we can’t predict the AdSense income. As you can see… I’m not longer monetizing the blog with any of those ad networks and the reason is none of them gives guaranteed income (except private ads network like BuySellAds.com).
I used to average around $0.50 per click on AdSense for several years and then it suddenly dropped to $0.05-$0.15 per click for few months and then it started giving over $1 per click. However, it didn’t last for long and I pulled off all sorts of ad networks on the blog and started selling selective private ads only. [Read more…] about Propeller Ads Review: Pros & Cons And Everything You Need To Know