Last Updated: Wednesday, April 3, 2013.
Today I am going to share a few tips about Microsoft adCenter (formerly MSN adCenter). I believe that all the information written in this article is true, correct and complete.
I. Microsoft adCenter (formerly MSN adCenter) is Microsoft’s online advertising platform after forming an alliance with Yahoo! have an estimated audience of 164 million potential US customers. That’s 30% of US Search Market.
II. According to Microsoft website MSN/Live Search is converting users into buyers at a higher rate than Google or Yahoo and it’s correct too as from my own experience I have found that Microsoft adCenter offers a better conversion rates than Google AdWords. There were times when my conversions were over 25%.
III. The traffic quality of Bing is the best when compared to Google or AOL. It means you get more Return On your Investment (ROI).
IV. The whole Sign Up process is pretty easy with simple and powerful user interface. But I must say that Google AdWords’ interface is the best of all as it’s very simple and easy to use.
For customer support I give 5 star rating to Microsoft adCenter. And Google sucks when it comes to customer support. They were sending automated replies instead of responding to my emails. Things have changed and now I feel like Google AdWords offers better customer support as the adCenter Support Center has become complicated.
VI. Pay less for quality traffic. It’s one of the biggest advantages of MSN adCenter over Google AdWords. Microsoft adCenter’s bid rates are much lower than that of Google. The Minimum bid required per click is 0.05$. However the number of clicks are significantly lower than that of Google, it’s because of Google’s 60% market share in search market.
VII. Unlike Google AdWords there is no activation fee for Microsoft adCenter.
VIII. Microsoft adCenter accepts Credit Cards, Debit Cards, PayPal (USA), Checks, Bank Transfer, Lastschriftverfahren (Germany), and of course Coupons..
IX. The Microsoft adCenter Promotional Credits are valid only to the residents of the US, Canada, UK, France & India.
X. Microsoft adCenter is now Bing Ads – an alliance of Yahoo! and Bing Network. The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites.
BONUS: Your coupon codes will be emailed to you in three business days along with instructions about how to redeem your coupon.
Microsoft adCenter promotion is different for each countries. The adCenter Coupon for United States and Canada is $25, for UK it’s £30, for India it’s INR500, and for France it’s €30. And so, your address and currency should match (e.g. UK address, UK currency; US address, US currency). You cannot change the currency once the account is created so make sure that the coupon is for the same currency and the country you are located, otherwise it will not work properly since the adCenter promo codes are considered as type of currency.